Impulsion.io
Revenue Optimizer
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Impulsion.io Revenue Optimizer
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Danger Zone
Current State
Your Riding Program Snapshot
Enter your current situation — pricing, horses, students, and schedule. Results update automatically as you fill in the form.
🏫Your School
Principal Owners
Owner Name Ownership % Role / Title
🐴Horse AccommodationsBuild your virtual barn

Name each barn and enter how many stalls it has, then add shared paddocks, field board spots, and any other accommodations.

🏠 Barns & Stalls
Barn Name Number of Stalls
Other Accommodations (farm-wide)
Type How Many? Description
🌿 Paddocks Individual fenced turnout paddocks
🌾 Field Board Open pasture / group field board spots
✨ Other Dry lots, run-in sheds, combos, etc.
💰Current Lesson on Lesson Horse Pricing
🏟️Your ArenasAdd each arena or riding area
Arena Name Type Length (ft) Width (ft) Max Riders at Once
📅Weekly Lesson ScheduleClick any cell to edit
to
Lesson type: 🐴 Private 👥 Group 👫 Semi-Private 🔍 Eval · Click cell to add
👥TeamInstructors, staff, admin & facilities
Name Role Pay Type Tax Status Pay Rate / Amount Hours / Week Est. Monthly Cost
🐴Lesson HorsesAdd each horse
NameAgeHeightHours / Week
Financial Analysis
Costs, Revenue & Profit & Loss
Enter your fixed costs and horse expenses below. Revenue and team costs pull automatically from what you've entered above.
🏢Fixed CostsMonthly expenses just to be in business
Total Fixed Costs $0 /mo
🌾Cost Per Horse Per MonthAll horses on property
📋 How to calculate this
We need to calculate the approximate cost per horse per month for every horse in your barn. There are expenses that every horse incurs — hay, grain, shavings, and bedding — regardless of who owns them.

Review your last 3 months of expenses, enter each category below, and then enter the total number of horses in your program. We'll divide the total by that number to give you your approximate cost per horse per month.
Total Monthly Expenses Entered
$0
Enter your total horse count
= Cost Per Horse / Month
—
📥 From Horse Accommodations
Build your barn above to see horse counts here
🩺Additional Horse Cost Per Month — Horses You OwnFarrier, vet, dental & more
📋 How to calculate this
Beyond the shared expenses above, horses you own have additional costs — farrier visits, vet care, dental, and any specialty supplements. These don't apply to boarders (that's their owner's expense).

Review your last 3 months of vet, farrier, and dental bills for the horses you own, enter each category below, then enter how many horses you own. We'll calculate your approximate additional cost per owned horse per month. This number — added to the cost per horse above — gives you your total cost per owned horse per month.
Total Additional Expenses Entered
$0
Enter # of horses you own
= Add'l Cost Per Owned Horse / Month
—
📥 From Horse Accommodations — Your Horses Only (Lesson · Personal · Investment · Broodmare · Stallion · Homebred)
Build your barn above to see owned horse counts here
🐴Total Monthly Horse CostsAuto-calculated · edit override if needed
$
Boarders & boarder/lesson horses
$
Lesson · Personal · Investment · Broodmare · Stallion · Homebred
$0
Sum of both columns above
📊Monthly Profit & LossLive · updates as you edit
Revenue
Total Revenue $0
Expenses
Team Costs
Total Team Costs $0
Horse Costs
Total Horse Costs — Owned by Others $0
Total Horse Costs — Horses You Own $0
Total Horse Costs $0
Fixed Expenses
Total Fixed Expenses $0
Total Expenses $0
Net Profit / Month
Annualized: —
$0
—% margin
Export Report: Exports the full P&L and financial summary